Project | 023636
Project code | NORTE-02-0752-FEDER-023636 | NORTE-06-3560-FSE-023636
Project Designation | ElectrumTrofa Internationalization Project
Main goal | Strengthening the competitiveness of SMEs
Intervention region | Trofa
Beneficiary entity | ElectrumTrofa – Iluminação, Lda
Approval date | 12-06-2017
Start date | 01-10-2016
Date of the conclusion | 30-03-2019
Total eligible cost | 169.748,89€
Financial support from the European Union| FEDER – 75.577,00€ / FSE – 1.260,00€
Objectives, activities and expected results
Founded in 1999, ELECTRUM TROFA is dedicated to electrical installation and the sale of electrical material and machinery and equipment. In 2000, the company invested in ISO 9001 certification, which was one of its most differentiating factors from the competition. In 2006, with the need to optimize the management process, the Electrum Group was formed. With the need to change its strategy, in 2011, it created and registered the brand ELECTRUM, having been distinguished as a leading SME the following year. With the aim of being a national and international reference company in the lighting sector, the company has been developing innovative and quality solutions in order to achieve the following strategic objectives:
– Reinforce and diversify its markets;
– Commit to employee training;
– Increase the company’s recognition and improve its image;
– Invest in innovative marketing and organizational activities.
Its strategy to achieve this goal involved investing in the following areas of internationalization:
– Knowledge of foreign markets (fairs/exhibitions): through participation in leading international fairs (MATELEC 2016 and 2018 in Spain and EUROSHOP 2017 in Germany) which allowed the company to project internationally and contact with new customers, suppliers and distributors;
– Prospecting and presence in international markets: carrying out prospecting trips to target markets, in order to achieve a greater position in the market and also attract new customers (prospecting trips to target markets and visits to international fairs, such as Light +Building 2018 or Bepositive 2019);
– Presence on the web: through the remodeling of its website, which has become user-friendly and adaptable to mobile devices, as well as investment in other digital marketing tools, promoting its services online;
– International marketing: through the creation of an institutional book and catalogs in several languages, as well as advertising in magazines;
– Introduction of a new organizational method: hiring a technician for the commercial/marketing area, in order to strengthen relationships in foreign markets.
– Professional Training: in order to develop the commercial/marketing area, Electrumtrofa invested in carrying out a professional training course in Digital Marketing.
